Iris Hendriksen

Iris Hendriksen

UX Designer and Researcher

PROJECT VIA TTI

NPO

Evaluative research

Rapid prototyping and validation testing

Pitch video and infographic

For the NPO (Dutch national broadcaster) I did a evaluative research to understand certain behavior of the target group. My comprehensive research included interviews, evaluative prototype testing (utilizing Useberry + Figma), and quantitative user testing. The aim was to understand human behavior and validate the design direction.

To communicate the project outcomes in a visual way that is easy to understand, I filmed and edited (in Adobe Premiere Pro) a short pitch video. To ensure attention for the project after the project ended, I also created an A2 sized infographic to be hung in the corridors of NPO.