Project via TTI
![](https://irishendriksen.nl/wp-content/uploads/2024/03/bartimus1-300x84.jpg)
Bartiméus
Setting up and performing 17 interviews
Critical analysis and reading between the lines
Visual presentation
For Bartiméus (a national organization that supports visually impaired individuals) I thoroughly delved into the nuanced daily experiences of visually impaired and blind elderly individuals. What lies behind the daily impediments?
![](https://irishendriksen.nl/wp-content/uploads/2024/03/Group-16-1-1.png)
Activities of this project were recruiting for and performing 17 explorative interviews, For an efficient recruitment process, I launched FB Ads to target the right people.
![](https://irishendriksen.nl/wp-content/uploads/2024/03/Group-22-1-1024x877.png)
I created visuals with A.I. so a diverse group would recognize themselves in the ads.
After performing the interviews, I translated compelling insights into actionable HCW (How Can We) questions for Bartiméus’ defining phase.
![](https://irishendriksen.nl/wp-content/uploads/2024/03/Group-13-1024x580.png)