PROJECT VIA TTI
Philips HomeID
Exploration and UX design of ecom flow
Qualitative research
Figma & Usertesting.com
HomeID is the all-in-one app to connect Philips user and device, formerly called NutriU. At Versuni (formerly Philips Domestic Appliances) I worked for multiple departments, Kitchen being one of them.
In the Kitchen team I worked on many projects in different teams. I worked on user feedback implementation and did explorative research on the future of cooking, including elaborate research on cooking behavior and trend analysis.
I was also part of the digital team, where I worked on the in-app e-commerce flow. To understand choosing behavior and needs I conducted qualitative research on the buying flow,